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Keywords: Buyer‐seller relationships
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (2): 196–218.
Published: 11 April 2016
... Croatia Relational capital Institutional distance Export Buyer-seller relationships Relational bonding norms Reliance Globalization tendencies significantly influence a firm’s desire to explore new and distant markets. By going international, small and medium-sized enterprises (SMEs) strive...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2010) 27 (6): 606–629.
Published: 02 November 2010
... behaviors of the exchange partners (Morgan and Hunt, 1994). © Emerald Group Publishing Limited 2010 Exports Imports Buyer‐seller relationships Because partners that deliver superior benefits will be highly valued, firms will commit themselves to establishing, developing and maintaining...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2004) 21 (2): 216–231.
Published: 01 April 2004
... International marketing Purchasing Buyer‐seller relationships Over the course of more than 20 years of research by the Industrial Marketing and Purchasing (IMP) Group, understanding of inter‐firm relationships, and of their role in the international operations of firms, has been transformed...
