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Keywords: Cars
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2010) 27 (2): 164–178.
Published: 27 April 2010
... countries with respect to the country of origin of the brand (COB) and the country of manufacturing (COM) of that same brand. Design/methodology/approach An experimental design was used to investigate developed country consumers' brand personality perceptions of three cars: a domestic car; a car...
