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Keywords: Categorization
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2011) 28 (6): 581–600.
Published: 01 November 2011
... the possible moderation effects of product types and category levels. © Emerald Group Publishing Limited 2011 Country of origin Consumer behaviour Country images Categorization Typicality Product type Product category level The discussion of country image or country‐of‐origin (COO...
