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Keywords: Centralization
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Journal Articles
Deglobalization and the emergence of confederated communities
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2026) 43 (2): 338–369.
Published: 28 October 2025
...Claire Cardy; Bianca Schmitz; Olaf Plötner; Johannes Habel Purpose This study examines how multinational corporations (MNCs) navigate the tension between centralization and decentralization amidst a recent wave of deglobalization, fueled by rising protectionism across the world. Design...
Includes: Supplementary data
Journal Articles
The effect of market orientation dimensions on multinational SBU's strategic performance: An empirical study
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2013) 30 (6): 591–616.
Published: 28 October 2013
...; and the link between responsiveness and strategic performance is moderated by the SBU's decision-making structure (i.e. centralization). Originality/value – This study contributes to the conceptual precision of the composite construct MO, and also illustrates an avenue to increase strategic performance...
Journal Articles
Decentralized R&D for Global Product Development:Strategic Implications for the Multinational Corporation
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1992) 9 (5)
Published: 01 May 1992
... Centralization Decentralization Product development R&D International Marketing Review 9,5 60 Decentralized R&D for Global Product Development: Strategic Implications for the Multinational Corporation Received February 1991 Revised May 1991 September 1991 Alphonso O. Ogbuehi and Ralph A. Bellas, Jr...
