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Keywords: Channel integration
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2005) 22 (4): 474–476.
Published: 01 August 2005
... paper by Li and Li deals with the issue of channel integration in new product export. The authors offer a convincing argument for explicitly exploring the issue of new products as opposed to service or existing mature products. They examine the role of organizational capability as it pertains to asset...
