...Fernando Fastoso; Jeryl Whitelock; Enrique Manzur; Rodrigo Uribe; Pedro Hidalgo; Sergio Olavarrieta; Pablo Farías Purpose The purpose of this study is to test the viability of comparative advertising in Chile. Design/methodology/approach Data were collected via controlled experimentation...

... in the literature with an empirical study conducted in Chile. Moreover, it aims to address calls to investigate consumers’ post adoption acceptance of a technology to gain insights into which factors are most influential in explaining continuance behaviour. Design/methodology/approach The paper tests a model...

... these gaps, this paper aims to develop a model of antecedents and outcomes of importer trust and commitment in two developing countries. Design/methodology/approach The paper tests the proposed model using data from Chile and Bangladesh. Hypotheses are tested using structural equation modeling (SEM...

... and Myers, 2000). These models highlight the internal driving forces behind the internationalisation process of retailing that promote or inhibit the initiation of international retail activity. Retailing International business Emerging markets Chile South America Firms from emerging...

...Safak Aksoy; Erdener Kaynak Probes the export behaviour of fresh fruit‐and vegetable‐marketing firms in an international context. The case study investigations comprise examination of Belgium, Chile, Canada (The Government of Ontario), New Zealand (The New Zealand Apple and Pear Marketing Board...