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Keywords: Chinese culture-oriented values
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Journal Articles
Standing out vs fitting in: luxury value perception and acculturation
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2019) 36 (3): 483–510.
Published: 26 February 2019
...Tingting Mo; Nancy Wong Purpose The purpose of this paper is to understand the impact of American culture-oriented values, Chinese culture-oriented values and self-improvement values on luxury value perception through acculturation by examining an acculturated sample (Chinese living in the USA...
