...David A. Griffith; Johanna Vanderstraeten; Paul Matthyssens Purpose The purpose of this paper is to identify, review and evaluate international marketing (IM) studies in the domain of cultural country classification (1985‐2006). Design/methodology/approach First, articles in which an “original...

.../methodology/approach A MDS framework was used to map service classifications and actual services in the USA, Korea and France. Results from each country were then compared to the other two countries to determine similarities and differences. Findings Results from this research suggest that there are two...

...Keysuk Kim; Gary L. Frazier The channels literature lacks a classification scheme for channel systems which can provide insights to their development and management. Consideration of the channel context is essential in marketing products or services in foreign markets. Develops a new taxonomy...