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Keywords: Coaction
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2015) 32 (3-4): 350–365.
Published: 11 May 2015
... decision-making models explain the adoption of single behaviors only. The purpose of this paper is to address this issue by developing and evaluating a decision-making model that explains the co-adoption, or coaction, of multiple environmental behaviors. Design/methodology/approach – To test its...
