Keywords: Coffee
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Journal Articles
International Marketing Review (2005) 22 (5): 512–530.
Published: 01 October 2005
...Marylyn Carrigan; Svetla Marinova; Isabelle Szmigin; Patrick De Pelsmacker; Wim Janssens; Ellen Sterckx; Caroline Mielants Purpose This study aims to assesses the relative importance that Belgian consumers attach to different characteristics and marketing practices of ethically labelled coffee...
Journal Articles
International Marketing Review (1989) 6 (3)
Published: 01 March 1989
...Thomas V. Greer; Michael J. Chattalas Coffee is the developing world′s largest export after oil, and coffee revenues are vital to many nations. However, growth prospects for consumption of this critically important commodity are not encouraging on a global basis and are discouraging in the US where...

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