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Keywords: Cognitive computing
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2024) 41 (1): 74–106.
Published: 11 April 2023
... exceptions. The former leveraged growth hacking to investigate the role of cognitive computing and big data analytics in redefining business processes; they identified, through a multiple case study, the most common strategies employed to exploit the opportunities offered by cognitive computing and big data...
