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Keywords: Communication frequency
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2017) 34 (6): 945–967.
Published: 13 November 2017
... linking IJV innovativeness with learning and customer orientations. The study contributes to recent streams of research that seek to understand the role of these orientations in IJV innovativeness. Customer orientation Learning orientation Innovativeness Republic of Korea Communication frequency...
