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1-6 of 6
Keywords: Communication technologies
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2013) 30 (2): 130–155.
Published: 19 April 2013
... Emerald Group Publishing Limited 2013 Small to medium‐sized enterprises Internet Exports Information technology Communication technologies Born‐global Internationalization Performance Virtuality trap Psychic distance International marketing Two major trends have offered...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2010) 27 (2): 200–222.
Published: 27 April 2010
... Group Publishing Limited 2010 Communication technologies Innovation Channel relationships Taiwan Emerging markets This paper is set up to examine marketing strategies of MNEs from emerging markets. Particularly, it will focus on the role of advanced IT and relationship learning...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2009) 26 (4-5): 411–438.
Published: 17 July 2009
... on empirical studies of outsourcing for ITS. This paper identifies several gaps in the literature and points to the need for more research on outsourcing from the perspective of OSPs. Outsourcing Servicing Off shore investments Communication technologies © Emerald Group Publishing Limited 2009...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2008) 25 (5): 487–503.
Published: 12 September 2008
...Paul Matthyssens; Ahmet H. Kirca; Stefano Pace; Øystein Moen; Tage Koed Madsen; Arild Aspelund Purpose The purpose of this paper is to provide empirical evidence on the actual use and market performance effects of information and communication technologies (ICT) with regard to international...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2008) 25 (5): 563–583.
Published: 12 September 2008
... with Rindfleisch and Heide's (1997) view that “the limited research on TCE's performance implication makes it difficult to assess fully its theoretical value and empirical validity”. Communication technologies International business Channel relationships Organizational performance The RBV, rooted...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2006) 23 (6): 650–671.
Published: 01 November 2006
...Peter Gabrielsson; Mika Gabrielsson; John Darling; Reijo Luostarinen Purpose A highly interesting research problem relates to how international information and communication technology (ICT) manufacturers from small and open economies (SMOPECs) can meet the huge globalization challenge...
