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Keywords: Communication technologies
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Journal Articles
The internet as an alternative path to internationalization?
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2013) 30 (2): 130–155.
Published: 19 April 2013
... Emerald Group Publishing Limited 2013 Small to medium‐sized enterprises Internet Exports Information technology Communication technologies Born‐global Internationalization Performance Virtuality trap Psychic distance International marketing Two major trends have offered...
Journal Articles
Relationship learning and performance enhancement via advanced information technology: The case of Taiwanese dragon electronics firms
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2010) 27 (2): 200–222.
Published: 27 April 2010
... technological innovation and relationship learning on supplier innovativeness and relationship performance. Rudolf R. Sinkovics can be contacted at: Rudolf.Sinkovics@manchester.ac.uk © Emerald Group Publishing Limited 2010 Communication technologies Innovation Channel relationships Taiwan...
Journal Articles
International outsourcing of information technology services: review and future directions
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2009) 26 (4-5): 411–438.
Published: 17 July 2009
... on empirical studies of outsourcing for ITS. This paper identifies several gaps in the literature and points to the need for more research on outsourcing from the perspective of OSPs. © Emerald Group Publishing Limited 2009 Outsourcing Servicing Off shore investments Communication technologies...
Journal Articles
Information technology and organizational performance within international business to business relationships: A review and an integrated conceptual framework
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2008) 25 (5): 563–583.
Published: 12 September 2008
... Communication technologies International business Channel relationships Organizational performance Globalization forces are changing the way we do business. Companies increasingly focus on their core capabilities and the trend toward outsourcing has grown (Doh, 2005 ; Espino‐Rodriguez and Padron...
Journal Articles
The importance of the internet in international business‐to‐business markets
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2008) 25 (5): 487–503.
Published: 12 September 2008
...Paul Matthyssens; Ahmet H. Kirca; Stefano Pace; Øystein Moen; Tage Koed Madsen; Arild Aspelund Purpose The purpose of this paper is to provide empirical evidence on the actual use and market performance effects of information and communication technologies (ICT) with regard to international...
Journal Articles
Globalizing internationals: product strategies of ICT manufacturers
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2006) 23 (6): 650–671.
Published: 01 November 2006
...Peter Gabrielsson; Mika Gabrielsson; John Darling; Reijo Luostarinen Purpose A highly interesting research problem relates to how international information and communication technology (ICT) manufacturers from small and open economies (SMOPECs) can meet the huge globalization challenge...
