... orientation, it is also interesting to address the issue of what conditions compel foreign subsidiaries to become actively involved in market orientation. Thus, the research hypotheses of this study were developed in an effort to address these two objectives. Subsidiaries Company performance China...

... UP Limited 2003 Strategic choices Company performance China Strategic management Decision making Recent studies in the marketing and strategy literature have examined firms’ capabilities, defined as “complex bundles of skills and accumulated knowledge … that enable firms...