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Keywords: Competitive edge
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Journal Articles
How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 653–681.
Published: 11 January 2022
... intelligence and friendship and informal association. The study also found that the knowledge acquired from technologically advanced international organizations by the host partner in the international strategic alliance not only provides a competitive edge to the local host in its local market but also builds...
