...,that foreign language competence is unimportant in a world where English is the accepted language of business has been subject to considerable criticism (Kapp, 1991 ; Pearson, 1989). As technology is rapidly diffused worldwide, competitive advantage is increasingly built around marketing skills...

... that the competitiveness of US manufacturing firms has been declining, findings of this study indicate that, on average, US manufacturing multinationals have maintained global market share on a consolidated basis fairly well. © MCB UP Limited 1989 Organizational performance Competitiveness Market share...