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Keywords: Composite models
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (3): 405–431.
Published: 09 May 2016
... be misleading unless researchers establish the invariance of their measures. While methods have been proposed to analyze measurement invariance in common factor models, research lacks an approach in respect of composite models. The purpose of this paper is to present a novel three-step procedure to analyze...
