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Keywords: Confectionery
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (1995) 12 (2): 22–37.
Published: 01 April 1995
...Dale Littler; Katrin Schlieper Explores the demand and supply side factors likely to affect international branding strategies with particular emphasis on the European market. The study of the European confectionery industry highlights some of the major factors and issues in the debate regarding...
