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Keywords: Consumer culture theory
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Journal Articles
Journal:
International Marketing Review
International Marketing Review 1–22.
Published: 05 October 2026
... and status as a field-structured struggle over symbolic power and uncertain recognition. Design/methodology/approach The research is conceptual and theory-building. It synthesises Bourdieusian theory, consumer culture theory research on status consumption and the conception of hope. It develops a tri...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2025) 42 (7): 1–47.
Published: 20 May 2025
... embrace or resist GCC. The third most frequently applied theory is consumer culture theory (CCT) (e.g., Albinsson et al., 2010 ; Galvagno, 2011 ; Davvetas and Halkias, 2019 ; Okazaki et al., 2019 ; Ulver and Laurell, 2020 ; Jafari et al., 2022), which delves...
