Keywords: Consumer dispositions
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Journal Articles
International Marketing Review (2025) 42 (5): 908–936.
Published: 15 August 2025
...@dpu.edu.tr 24 11 2024 10 03 2025 09 06 2025 26 06 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Consumer xenocentrism Consumer dispositions Systematic literature review Against this background, we offer an SLR...
Includes: Supplementary data
Journal Articles
International Marketing Review (2025) 42 (7): 1–47.
Published: 20 May 2025
... consumer dispositions that underpin resistance, showcasing a spectrum of consumer resistance at micro, meso and macro levels and distinguishing between passive and active behaviors. The ADO framework uncovers identity-based, culture-based and socio-economic motivations as pivotal triggers of resistance...
Journal Articles

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