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Keywords: Consumer evaluation
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2025) 42 (1): 128–148.
Published: 31 December 2024
... be contacted at: peter.magnusson@utrgv.edu 19 02 2024 17 07 2024 11 11 2024 21 11 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Country of origin Consumer evaluation Conjoint analysis Emerging markets Third-party...
