... assessment in low-tech consumer goods sectors—such as apparel, cosmetics, and perfume—remains rather difficult. In such cases, brand reputation and the image of the country-of-origin serve as primary factors guiding consumer perception of product quality (Kumar and Steenkamp, 2013). Therefore, BGs...

... within Europe. Discusses the results, focusing on their implications for marketers seeking to export innovative technological consumer goods to Europe and elsewhere. © MCB UP Limited 1996 Consumer behaviour Consumer goods Diffusion Innovation International trade Do some countries have...

... et al., 1988), warranties (Boulding and Kirmani, 1993), the extent of advertising (Kirmani and Wright, 1989), and country of origin (Bamossy et al., 1988). © MCB UP Limited 1995 Consumer goods Customer surveys Economics Hungary The year 1989 was a watershed...

... consumers see the phrase “made in USA” they associate it with both parts and labour, rather than parts or labour alone. Finally, when respondents see the phrase, over half believe that it implies having 100 per cent American parts and labour. © MCB UP Limited 1995 Consumer attitudes Consumer...

...John S. Hill; William L. James This article sheds light on MNC product transfers to subsidiaries– whether from the US or from third‐party markets – and on promotion transfers. Findings indicate that consumer goods subsidiaries have product mixes with heavy US orientations, but that this orientation...

... similar markets, specifically Canada and the United Kingdom. © MCB UP Limited 1989 Consumer goods Marketing Brands USA Empirical studies US Brands Abroad: An Empirical US Brands Abroad Study of Global Branding by Barry Nathan Rosen, Jean J. Boddewyn Baruch College, City University of New...