... are still unknown or rather contrasting. This study views that such contrasting findings may be attributed to the contexts in which BGs operate. Within the context of consumer goods BGs, the purpose of this paper is to examine the entry market choices and post-entry growth patterns, and investigate...

... within Europe. Discusses the results, focusing on their implications for marketers seeking to export innovative technological consumer goods to Europe and elsewhere. © MCB UP Limited 1996 In order to test the hypotheses it was necessary to obtain measures of national differences in ownership...

... living expenses, up to three‐fourths of Hungarian households have participated in secondary forms of employment (Gabor, 1989). As a consequence, many Hungarians have little discretionary time (Kornai, 1986). Consumer goods Customer surveys Economics Hungary The year 1989 was a watershed...

... et al., 1988 ; Huber and McCann, 1982) which found that country of origin claims were most useful when consumers lacked experience or specific information on which to make judgements. © MCB UP Limited 1995 Consumer attitudes Consumer goods Country of origin USA...

...John S. Hill; William L. James This article sheds light on MNC product transfers to subsidiaries– whether from the US or from third‐party markets – and on promotion transfers. Findings indicate that consumer goods subsidiaries have product mixes with heavy US orientations, but that this orientation...

... in each product category appearing in the annual directory Leading National Advertisers (LNA, 1984). From this list, a random sample of 100 consumer-goods categories was selected for the study, a total of 1,000 brands. This approach provided for a mix of product categories. Consumer goods were the focus...