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Keywords: Consumer neuroscience
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2026) 43 (4): 987–1007.
Published: 21 November 2025
...Valentina Chkoniya; Dorota Reykowska; Mariantonietta Fiore; Rafal Ohme; Małgorzata Maria Jakubowska Purpose The key success factor during any crisis relies on behaviour and requires an innovative approach. The objective of this research is to explore the potential of Consumer Neuroscience...
