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Keywords: Consumer participation
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Journal Articles
Modeling variation in global consumers’ participation behaviour intentions using an institutional market index
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2014) 31 (4): 390–412.
Published: 30 June 2014
.... Finally a structural equations model on the drivers of CPBI is tested for direct and moderating effects of the CILMA index by comparing the two segments with a relation- vs contract-dominated CILMA. Findings – The study reveals that the CILMA index explains differences in consumer participation...
