...Merve Vardarsuyu; Christina Papadopoulou; Michela Matarazzo; Adamantios Diamantopoulos Purpose The purpose of this study is to systematically review research on consumer xenocentrism (C-XEN), identify knowledge gaps, and provide fruitful avenues for future research. Design/methodology/approach...

...Amonrat Thoumrungroje; Adamantios Diamantopoulos; Nathalie Caroline Scherer Purpose Drawing on cue utilization theory and the theory of motivated reasoning, we investigate the impact of consumer xenocentrism on product preferences in a situation where domestic products objectively outperform...