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Keywords: Consumerism
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Journal Articles
A categorization approach to analyzing the global consumer culture debate
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2008) 25 (2): 166–182.
Published: 25 April 2008
... Emerald Group Publishing Limited 2008 Consumerism Localization Globalization Consumer behaviour At least since Levitt's (1983) frequently cited paper predicting the demise of local consumer markets, debate has continued over the viability of globally standardized marketing...
