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Keywords: Consumption context
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Journal Articles
Animosity, preference conflict and consumption context in an international crisis: a normative influence perspective
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (6): 1285–1308.
Published: 03 June 2022
...Cher-Min Fong; Hsing-Hua Stella Chang; Yu-Lin Han Purpose Because of its omission of social influences, conventional animosity research has failed to sufficiently consider consumption context. To address this limitation, this research constitutes two interrelated parts: (a) investigating how...
