Keywords: Coping
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Journal Articles
International Marketing Review (2024) 41 (7): 1–22.
Published: 26 December 2023
.../November 2020), to explore migrant coping experiences over time. Theoretically, the authors apply acculturation theory through the lens of coping, while discussing health-consumption practices, as empirical evidence. Findings Before the outbreak of the pandemic, participants worked hard to achieve high...

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