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Keywords: Cost/benefit analysis
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (1992) 9 (5)
Published: 01 May 1992
... International trade Cost/benefit analysis The Internationalization The Process of Franchise Process of Franchise Systems: Systems A Conceptual Model Sevgin Eroglu 19 Introduction Georgia State University Received June 1992 Revised September 1992 Internationalization is a process in which firms or industries...
