... such as alterations in companies' processes and the impacts of the pandemic on health. Practical implications The study suggests that the CSR practices of companies should be strategically embedded in organizations' international marketing plans and not remain just on-off responses to crises should marketing...

... Corporate strategy South East Asia Multinationals Economic conditions Crises Following the Asian economic crisis in 1997 there have been a number of books in which the authors have tried to assess the reasons behind the crisis or considered the challenges faced by the region and individual Asian...