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Keywords: Crisis-driven strategy
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2026) 43 (4): 987–1007.
Published: 21 November 2025
... Decision making International marketing Data science Consumer behaviour iCode Response time testing COVID-19 pandemic Cultural differences Crisis-driven strategy EXP * IMP = Confidence Index where EXP – declarative evaluation; IMP – standardised response time score (implicit...
