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Keywords: Cross‐cultural business
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2005) 22 (4): 474–476.
Published: 01 August 2005
...Sacha Joseph The final paper discusses long‐term relationships in Cross Cultural Business. The paper is written by Cortes and Vasquez‐Parraga, who offer an interesting perspective on the factors that contribute or detract from, successful international business encounters. Taking a very cultural...
