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Keywords: Cross‐culture studies
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Journal Articles
A comparative investigation into the internationalisation of Canadian and UK high‐tech SMEs
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2006) 23 (5): 524–548.
Published: 01 September 2006
... for the role of serendipity in unplanned overseas market ventures, an issue lacking in much of the earlier literature. © Emerald Group Publishing Limited 2006 International business Small to medium‐sized enterprises Cross‐culture studies Canada United Kingdom A growing body of research...
