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Keywords: Cross‐culture studies
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Journal Articles
International Marketing Review (2006) 23 (5): 524–548.
Published: 01 September 2006
... for the role of serendipity in unplanned overseas market ventures, an issue lacking in much of the earlier literature. © Emerald Group Publishing Limited 2006 International business Small to medium‐sized enterprises Crossculture studies Canada United Kingdom A growing body of research...

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