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Keywords: Cross-border outsourcing
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Journal Articles
The influence of unilateral supplier transaction-specific investments on international buyer opportunism: empirical findings from local suppliers in China
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2020) 37 (2): 213–239.
Published: 06 February 2020
... international buyer opportunism. The study also examines whether relationship length affects the efficacy of detailed contracts in cross-border outsourcing relationships. Design/methodology/approach The hypotheses are tested by using data collected from multiple informants working for 229 manufacturing...
