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Keywords: Cross-cultural experiments
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Journal Articles
Online movie ratings: a cross-cultural, emerging Asian markets perspective
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2015) 32 (3-4): 366–388.
Published: 11 May 2015
...). Consumer behaviour Service industries Cross-cultural studies Emerging markets Cultural values Online ratings Movie consumption Cross-cultural experiments Unlike products with tangible attributes, experiential services such as movies are subjective, emotional, and intangible...
