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Keywords: Cultural background
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2024) 41 (3-4): 683–716.
Published: 14 May 2024
... to the development of effective and sustainable food consumption patterns across different parts of the world. Originality/value To the best of the authors’ knowledge, this is the first paper fully devoted to revealing how different cultural backgrounds shape food consumption habits and which marketing...
Includes: Supplementary data
