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Keywords: Cultural beliefs
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Journal Articles
Luxury brand markets as confluences of multiple cultural beliefs
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2015) 32 (2): 141–159.
Published: 13 April 2015
... understood through cross-national approaches and the lens of glocalisation. The purpose of this paper is to study augments these paradigms by advancing the view of luxury brand markets as confluences of multiple cultural beliefs. Design/methodology/approach – A hermeneutic analysis of 24 in-depth...
