... Decision making International marketing Data science Consumer behaviour iCode Response time testing COVID-19 pandemic Cultural differences Crisis-driven strategy EXP * IMP = Confidence Index where EXP – declarative evaluation; IMP – standardised response time score (implicit...

... cultural differences at the individual level generates a better understanding of how cultural factors impact consumer expectations and evaluations of service quality within emerging markets. Research limitations/implications – The research is limited to one emerging market (Chile) and focusses...