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1-4 of 4
Keywords: Cultural intelligence
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Journal Articles
Journal:
International Marketing Review
International Marketing Review 1–21.
Published: 24 December 2025
... in the luxury sector. Findings The article develops seven core propositions for how luxury services are impacted by culture, including cultural capital, cultural differences, intercultural communication and cultural intelligence. Practical implications The article identifies areas in which cultural...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2026) 43 (4): 795–822.
Published: 31 October 2025
... The authors propose how theological values, i.e. spiritual and religious values and conservative vs liberal political ideologies, result in the development of cultural intelligence and a global mindset of the upper echelon and how these cognitive attributes then drive three different dimensions...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 653–681.
Published: 11 January 2022
... working Partner motivation Cultural intelligence Competitive edge Market success Knowledge has become an inevitable resource and key to success in today's business environment. The knowledge-based view encourages organizations to emphasize knowledge as an imperative resource to gain...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2021) 38 (6): 1189–1216.
Published: 31 August 2021
... toward the renegotiation phase. Salespeople's cultural intelligence (CQ) facilitates the development of interpersonal, intercultural salesperson–customer relationships. Originality/value The authors transfer IMT from the personal relationship development arena to B2B intercultural, interpersonal...
