Keywords: Cultural intelligence
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Marketing Review 1–21.
Published: 24 December 2025
... in the luxury sector. Findings The article develops seven core propositions for how luxury services are impacted by culture, including cultural capital, cultural differences, intercultural communication and cultural intelligence. Practical implications The article identifies areas in which cultural...
Journal Articles
Journal Articles
Journal Articles
International Marketing Review (2021) 38 (6): 1189–1216.
Published: 31 August 2021
... toward the renegotiation phase. Salespeople's cultural intelligence (CQ) facilitates the development of interpersonal, intercultural salesperson–customer relationships. Originality/value The authors transfer IMT from the personal relationship development arena to B2B intercultural, interpersonal...

or Create an Account

Close Modal
Close Modal