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Keywords: Cultural resistance
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Journal Articles
International Marketing Review (2025) 42 (7): 1–47.
Published: 20 May 2025
... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Consumer resistance Global consumer culture Anticonsumption Market shaping behavior Consumer dispositions Glocalization Cultural resistance Consumer culture theory Boycotts International marketing Systematic...

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