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Keywords: Cultural technology
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Journal Articles
Cultural technology: A framework for marketing cultural exports – analysis of Hallyu (the Korean wave)
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2016) 33 (1): 25–50.
Published: 08 February 2016
... Korean popular culture news site. Findings – The cultural technology framework consists of the institutionalization of cultural technology, exportation of cultural content, collaborations with local talent, and joint ventures with local markets. Research limitations/implications...
