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Keywords: Curvilinear
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2013) 30 (3): 211–230.
Published: 24 May 2013
...: Exporting Market exploitation Market exploration Ambidexterity Curvilinear Turbulence Exports Market knowledge, that is, organised and structured information about the market, has long been recognised as necessary for firm survival and success (e.g. Li and Calantone, 1998 ; Slater and Narver...
