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Keywords: Customer knowledge sharing
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Journal Articles
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 682–705.
Published: 31 March 2022
... using ordinary least squares regression modelling. Findings The results of this study reveal that the usage frequency of online reviews (UFORs), social bonds (SBs), subjective happiness (SH) and reciprocity positively impact on customer knowledge sharing (CKS). By contrast, the perceived usefulness...
