...Sasu Tuominen; Helen Reijonen; Gábor Nagy; Andrea Buratti; Tommi Laukkanen Purpose The motivation for this study comes from decision making related to strategic marketing orientations in international markets. The authors examine if customer orientation and customer relationship orientation...

...Chansoo Park; Chang Hoon Oh; Azilah Kasim Purpose The purpose of this paper is to advance a theoretical framework that incorporates the relationship between market challenge and learning and customer orientations, and the influence of these orientations on innovativeness in an international joint...

... the hypothesized relationships and to validate the proposed conceptual model. Findings Empirical evidence reveals that, while customer orientation has a U‐shaped relationship with export sales, the competitor orientation–export profit relationship is linear. Our results also provide evidence that the positive...

.... Mehmet Demirbag can be contacted at: m.demirbag@sheffield.ac.uk © Emerald Group Publishing Limited 2010 Emerging markets Consumers Customer orientation Country of origin While country of origin research has long been of interest to international marketing scholars, research has...

... Limited 2004 --> Marketing strategy Customer orientation Organizational performance Overall, this is a concise, well‐written book targeted toward graduate‐level students and managers. I particularly liked the organization of the book. Unlike the common 4Ps approach, the structure...