... Cyprus, the study first classifies firms in three homogeneous groups using 15 clustering criteria of export involvement. It then identifies the underlying dimensions of ten behavioural factors describing the working relationship between exporters and their import customers. Finally, it traces differences...

..., the implications of the findings both for business practitioners and for public policy makers are highlighted and a set of future research directions outlined. Cyprus’ gradual shift from heavy reliance on import substitution strategies in the past to contemporary export orientation makes...

.... difficulties in matching foreign competitors′ prices, promoting products and establishing distribution overseas). © MCB UP Limited 1995 Barriers Competition Cyprus Export The globalization of the business environment has been one of the most significant developments of the post‐war era...