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Keywords: Czech Republic
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Journal Articles
The effectiveness of female nudity in advertising in three European countries
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2010) 27 (5): 562–578.
Published: 14 September 2010
... Republic, Spain, and France. Design/methodology/approach An experiment carried out in three European countries (Czech Republic, Spain, France) exposes young consumers to an experimental magazine containing an advertisement that shows either a woman's face or her topless body. Findings Nationality...
Journal Articles
Jitex: a case study of apparel marketing in the Czech Republic
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1995) 12 (5): 49–59.
Published: 01 October 1995
... customers, position Jitex for a successful future. © MCB UP Limited 1995 Clothing industry Czech Republic Marketing Privatization The collapse of the Soviet markets in 1990, the split of the Czech and Slovak Federal Republic (CSFR) on 1 January 1993 into the Czech Republic and Slovakia...
Journal Articles
Attitudes of Czech managers towards markets and marketing
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1995) 12 (5): 60–71.
Published: 01 October 1995
... speed through the Czech Republic. A significant number of state enterprises have gone through privatization, almost all retail trade is now in private hands, and there are significant advances in the development of newly‐formed private firms in a variety of industries. A recent estimate suggests...
