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Keywords: D22
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Journal Articles
The influence of unilateral supplier transaction-specific investments on international buyer opportunism: empirical findings from local suppliers in China
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2020) 37 (2): 213–239.
Published: 06 February 2020
... opportunism Contract specificity Relationship length Cross-border outsourcing D22 F23 M11 M16 The relationship between local supplier TSIs and international buyer opportunism can be explained by two opposing effects: expropriation effect and bonding effect (Rokkan et al., 2003...
