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Keywords: Data-driven decision-making
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2024) 41 (1): 74–106.
Published: 11 April 2023
... Cognitive computing Data-driven decision-making We all want to do more with less — Ryan Holiday Growth hacking also relies on two specific IDMCs. First, it posits that product-market fit should be based on continuous flow of data and information over the targeted market and customers...
