...Jeen‐Su Lim; William K. Darley Investigates the potential of demand artefacts in country‐of‐origin studies using three alternative methodological approaches: hetero‐method replication, non‐experiment and post‐experimental inquiry. The results converge in their support of the plausibility of demand...

... a limited marketing input but again research into the behaviour of the wine consumer was absent. Similarly, a review of consumer research in Australia identifies a lack of basic published research. Secondary research is concentrated on supply rather than demand factors (although ABARE have now engaged...