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Keywords: Dependence
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2021) 38 (6): 1331–1369.
Published: 23 August 2021
... ; Young and Wilkinson, 1996). The concept of mutuality is central to understanding the relational constructs namely, commitment (Chetty and Eriksson, 2002), trust (Svensson, 2006), dependence (Svensson, 2002), communication (Griffith, 2002) and likability of partners (Hald et al., 2009), from...
